The
corporate social responsibility (CSR) practices that companies implement have a
significant impact on how consumers perceive them. In fact, one in five people
(22%) across Latin America says CSR is the main factor shaping their opinion of
companies, according to the 2024 Corporate Social Responsibility Report in
LATAM by Sherlock Communications.
Given this
reality, it’s no surprise that more and more companies are eager to communicate
their CSR initiatives—but success is not always guaranteed. Tomás Ffrench-Davis
(Chile, 29) wants to help companies with this challenge, which is why he
launched Goodplayers. This platform connects companies from various sectors
with foundations and nonprofit organizations to manage their social and
environmental impact, handling CSR-related actions such as volunteering,
donations, training, and other social responsibility projects.
Ffrench-Davis
has identified four main obstacles companies face in this space—each of which
Goodplayers is designed to solve. First, he highlights the lack of tools to
manage and measure the social impact of CSR initiatives. Second, he points to a
disconnect between companies and social causes, as many companies want to
launch CSR campaigns but don’t know where to start. Third, the bureaucracy
involved in these actions demands resources that companies may not have. And
finally, in Latin America, many vulnerable communities lack access to
opportunities for social and economic development.
To address
these challenges, this Chilean entrepreneur has created a platform that
automates and standardizes CSR management, from planning to impact measurement.
Companies can organize volunteer campaigns, donations, and training programs,
and receive clear metrics that allow them to communicate results and the social
value generated in a transparent and precise way.
Moreover,
Goodplayers enables collaboration by connecting companies with more than 90
relevant foundations and social organizations, making it easier to work
together on high-impact social projects. The platform is intuitive and
automated, simplifying the planning, execution, and monitoring of social
initiatives without creating additional workload. It also maximizes social
impact, ensuring that companies’ efforts reach the people who need them most.
Before
founding Goodplayers, this Commercial Engineering graduate from the Universidad
del Desarrollo (Chile) co-founded a start-up called Kellun App with his current
partner, José Ignacio Aracena. Kellun focused on the digital transformation of
nonprofit foundations and aimed to connect individuals who wanted to help with
organizations in need of support.
“During
that process, we discovered something important: many companies also wanted to
get involved with these causes, but didn’t know how to do it.” They lacked
a clear way to engage with the nonprofit sector, creating a gap between their
desire to make a social impact and the real opportunities to do so. “We
realized that to solve this issue, we needed to go beyond a simple volunteer
platform and create a comprehensive tool to help companies manage their CSR
efforts,” says the founder of Goodplayers.
Today,
Goodplayers has more than 10,000 users and has worked with over 10 companies
since its launch in July 2023. Its initiatives have directly benefited more
than 13,546 people. In the short term, Ffrench-Davis aims to expand the project
internationally to key markets such as Colombia, Mexico, and Spain. “These
countries have larger markets than Chile and are currently experiencing strong
growth in regulations and trends related to sustainability and corporate social
responsibility,” he explains.
Ffrench-Davis
has experience in entrepreneurship and leadership programs, has led several
sustainability-related projects, and is one of MIT Technology Review in Spanish 35 Innovators Under 35.
